Spring/Summer 2017

Launching for the first time in over 70 years, the premier swimwear collection from Réard Paris is inspired by contemporary architecture. With a focus on graphic lines, modern shapes and timeless silhouettes, the swimwear range is intricately crafted and attention to fit is a key component to every swimsuit piece.
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The Réard designer swimwear collection offers style and substance with unique silhouettes - one piece swimsuits and bikinis – luxury swimwear created with care and attention to ensure the best possible quality and fit.

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  • Above Romy Halter Bikini & High Waisted Pant
  • Top Right Marilyn Low Back Swimsuit
  • Bottom Right ITB Bikini
Carousel ranges 02 Romy Halter Bikini & High Waisted Pant
Carousel ranges 03 Marilyn Low Back Swimsuit
Carousel ranges 06 ITB Bikini
JULY 05 2017

Introducing Inès Mélia, the first #ReardWoman and 2017’s World Bikini Day Ambassador.

MAY 16 2017

What better way to celebrate the Réard Paris revival than a launch party at the exclusive Coco Chanel apartment…

MAY 1 2017

A swimwear brand with a long heritage, Réard Paris also regards quality and craftsmanship as core brand values.

MAY 8 2017

Take a look at exclusive behind the scenes shots from the premier Réard Paris swimwear and resort wear campaign. Introducing IT girls Lila Cardona and Louise Follain.


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The Bikini Revolution

A brand with a background, Réard Paris has decades of history. Unveiling his swimsuit creation poolside in 1946, the forward thinker Louis Réard, quickly made an impression with his itsy tiny invention – the bikini. What was essentially a way to support and encourage the continuation of women’s post-war independence, the bikini became the swimwear style to turn heads. Not only did the daring two-piece push boundaries, but it was a sartorial expression of the strong and liberated mood felt by many women at the time...