Spring/Summer 2017

The brand that created the bikini is back for the first time in decades. After Louis Réard first unveiled his scandalous creation in 1946, women's swimwear hasn't been the same since. With the relaunch of the SS17 collection, now you can wear a piece of history.
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The Réard designer swimwear collection offers style and substance with unique silhouettes - one piece swimsuits and bikinis – luxury swimwear created with care and attention to ensure the best possible quality and fit.

On the Line | Shop the Edit

  • Above Romy Halter Bikini & High Waisted Pant
  • Top Right ITB V Plunge Swimsuit
  • Bottom Right Amanda Bandeau Bikini & High Waisted Pant
On the line homepage 2 Romy Halter Bikini & High Waisted Pant
On the line homepage 3 ITB V Plunge Swimsuit
On the line homepage 1 Amanda Bandeau Bikini & High Waisted Pant
JULY 05 2017

Introducing Inès Mélia, the first #ReardWoman and 2017’s World Bikini Day Ambassador.

MAY 16 2017

What better way to celebrate the Réard Paris revival than a launch party at the exclusive Coco Chanel apartment…

MAY 1 2017

A swimwear brand with a long heritage, Réard Paris also regards quality and craftsmanship as core brand values.

MAY 8 2017

Take a look at exclusive behind the scenes shots from the premier Réard Paris swimwear and resort wear campaign. Introducing IT girls Lila Cardona and Louise Follain.


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The Bikini Revolution

A brand with a background, Réard Paris has decades of history. Unveiling his swimsuit creation poolside in 1946, the forward thinker Louis Réard, quickly made an impression with his itsy tiny invention – the bikini. What was essentially a way to support and encourage the continuation of women’s post-war independence, the bikini became the swimwear style to turn heads. Not only did the daring two-piece push boundaries, but it was a sartorial expression of the strong and liberated mood felt by many women at the time...