USA
USA
MAY 1 2017

The Importance of Craft

A swimwear brand with a long heritage, Réard Paris also regards quality and craftsmanship as core brand values.

A brand steeped in history, being the makers of the original bikini is not the sole essence of Réard Paris. Along with a great heritage, the relaunch of the French swimwear house places an emphasis on the quality and craftsmanship of the new collections, centering the brand around these core elements.

With these values constantly at the forefront, all products are designed, intricately prototyped and tested in the Paris Atelier before the production team works closely with the French and Tunisian manufacturers to ensure a beautiful product is created. Perfecting the ultimate cut down to the millimeter, ensuring the highest quality fabric is used and deciding on each individual trim, it is all of the precise details which make the modern and pure styles a premium product.

Inspired by Louis Réard’s bold and ground-breaking direction, the team of Réard Paris today are rewriting the rules of modern swimwear. They are constantly researching and testing new materials to reinvent the way swimwear is produced and worn. The premier collection features an innovative bonding technique, which has pushed the boundaries of design and production by creating completely seamless pieces that flatter and sit smoothly on the body.

Seventy-one years after the first bikini made a splash on global headlines, Réard Paris is once again bringing revolutionary French swimwear to the world.

The relaunch of the French swimwear house places an emphasis on the quality and craftsmanship of the new collections.