USA
USA
MAY 8 2017

Behind The Scenes : Spring Summer 17

Take a look at exclusive behind the scenes shots from the premier Réard Paris swimwear and resort wear campaign. Introducing IT girls Lila Cardona and Louise Follain.

Expressing the correct mood when launching a new brand is always a challenge, but experienced creatives can make the task much easier. Styled by the Réard Creative Director, Celine Adler, and shot by the talented Mohamed Khalil, the minimal set came to life. Choosing larger than life letters to introduce the brand, the concept was inspired by architecture, modern yet clean lines all while encompassing a 60’s feel.

Starring girls of the moment, Louise Follain and Lily Cardona, we are proud to present the Spring Summer 2017 Réard Campaign.

Choosing larger than life letters to introduce the brand, the concept was inspired by architecture, modern yet clean lines all while encompassing a 60’s feel.